I turn complex
ideas into products
that grow.

Product marketing · Go-to-market · AIScroll to explore ↓

Impact in numbers

14+

Years in B2B technology and product marketing

6×

Revenue growth in Concierge & Campaigns, from $2M to $12M

4 → 1

Integrated offerings from four acquired businesses into one coherent portfolio

120+

Led a global business unit spanning 120+ partner marketing managers

About

I work where product, marketing and commercial strategy meet.

I've spent over 14 years helping technology companies turn complex services and capabilities into offerings customers understand and businesses can scale.

My experience spans global partner marketing programmes, product launches, portfolio strategy, pricing, positioning and sales enablement.

Today, I'm applying that experience to AI — building practical tools and workflows that help product marketing teams work smarter and bring products to market faster.

Explore my work ↗

Selected work

Built to make
an impact.

Products and programmes I've helped shape, launch and grow — from buyer conversations to global partner marketing.

CQL

Conversation Qualified Leads

Launched 2026

Sales receives leads without enough buyer context.
Diagnose buyer needs and start better-informed conversations.
My work: positioning, packaging, pricing and sales tools.

Abstract conversation signals becoming qualified sales conversations

Momentum Engine

Messaging · Demand · AI nurture

Launched 2026

Messaging, demand and nurture often work in silos.
Connect all three to turn interest into pipeline.
My work: proposition, packaging, pricing and GTM.

Abstract momentum curve showing buyer engagement progressing toward pipeline

Partner Accelerate

Partner marketing at scale

Repositioned 2026

Partners lack the capacity to activate marketing consistently.
Scale partner execution with hands-on expertise.
My work: repositioned product & messaging, pricing and sales enablement.

Abstract partner network showing aligned marketing capabilities accelerating growth

AWS Growth

Partner marketing programme

Built from 2018 to 2023

Partner programmes need consistent planning and activation.
Grew a pilot into a multimillion-revenue marketing programme.
My work: GTM, partner activation and global scaling.

Illustrative image featuring AWS signage on a building

INSIDE THE WORK

A closer look at
what I build.

A selection of the systems, stories, frameworks and tools behind the products.

01 / 10

PORTFOLIO ANALYSIS

Portfolio health scorecard

A control-tower approach to reviewing portfolio signals and identifying where leadership attention is needed.

MESSAGING & POSITIONING

Joint messaging framework

Aligned audience, positioning, joint value, messaging pillars and supporting proof in one framework.

SALES ENABLEMENT

Partner Accelerate

Built seller guidance around customer pain points, discovery questions, differentiation and objections.

PRODUCT GTM ENABLEMENT

MSE sales guide

Organised the guide around five essentials: what we do, what to listen for, who to target, illustrative examples and who to bring in.

SALES ENABLEMENT

Enablement hub

Reorganised training, frameworks, tools and proof around how sellers actually work.

PORTFOLIO STRATEGY

Portfolio transformation

Brought fragmented capabilities into a clear, customer-priority-led structure.

PARTNER GTM / PORTFOLIO PACKAGING

AWS campaign catalogue

Structured a campaign menu around partner goals, easy-to-compare offers and consistent, sales-ready package pages.

CONTENT MARKETING / DEMAND GENERATION

From expertise to engagement

Conceived and led the creation of customer case-study one-pagers, LinkedIn carousels and expert videos — from the initial idea to finished demand-generation content.

COMMERCIAL ENABLEMENT

Customer evidence

Structured customer stories by offer, region and use case to support more relevant sales conversations.

SALES TRAINING

Pitch Perfect training

Translated complex services into practical discovery and value-selling guidance.

Most visuals are anonymised adaptations grounded in original work.

Core capabilities

The thinking
behind the work.

Product marketing & positioning

Making the value of complex technology clear and compelling.

Go-to-market strategy

Connecting product development, market needs and commercial execution.

Portfolio, pricing & packaging

Creating offerings that are easier to understand, sell and scale.

Partner & channel ecosystems

Building marketing programmes across global technology partnerships.

AI-powered product marketing

Designing useful workflows that improve marketing decisions and execution.

What people say

Better told
by others.

The people I have worked with describe the impact better than I can.

Strategy & execution

“He combines exceptional strategic thinking and creativity with an impressive ability to turn ideas into action.”

Andrea Poy DragoView source ↗

Clarity in complexity

“Having worked closely with you, I have seen firsthand your ability to navigate complex challenges, bring clarity to the chaos, and turn ideas into something meaningful.”

Leland GallagherView source ↗

Leadership & mentorship

“You’re a great coach and leader who takes the time to understand people and help them progress.”

Bastien GoubeauxView source ↗

Commercial growth

“His contribution helped us scale from $2M to $12M in just three years — a transformation he was central to.”

Stephanie NorthView source ↗

Inside my AI agent

How I use AI
in product marketing.

I built an AI Product Marketing HQ organised into 20 specialist agent roles — from customer research and positioning to sales enablement and launch planning.

These four use cases show how I structure work around reliable inputs, useful outputs and human decisions.

Evidence before answersReusable frameworksHuman judgement stays central

Explore four practical workflows

01 / 04

A structured assistant, not an autopilot. My agents are specialist working modes inside an AI Product Marketing HQ. The examples above illustrate their documented methods; this website does not run a live AI model or access private client data.

What's next

Have an opening on your team for a product marketer who can turn complex ideas into clear propositions and commercial growth?

Let's
discuss.

Get in touch

Connect with me on LinkedIn to start a conversation.

I turn complex
ideas into products
that grow.

Built to make
an impact.